Meadow: september 2011

vrijdag 16 september 2011

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From Mouse to Mermaid - The Politics of Film, Gender, & Culture (95) by Bell, Elizabeth [Paperback (2008)]

Published on: 2008
Binding: Paperback

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woensdag 7 september 2011

[W217.Ebook] Download Ebook Restaurant Marketing Strategies: Dramatically Improve Your Restaurant Profits While Spending Less Money, by Jose Luis Riesco

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The Secret Marketing Techniques of Successful Restaurants

If you operate the same way, you'll get the same results. You are likely reading this book because you're looking for better results from your establishment. Now it's time to operate in a different way, in a more effective way. I will help you do that. In this book you will discover: The Most Effective Methods for getting more people into your restaurant. THE MOST IMPORTANT way to KEEP your customers happy. Why so many restaurants are unsuccessful. What restaurant owners fail to focus on that leads to failure. What types of advertising REALLY work. Period. How to optimize the prices on your menu to make sure you're getting the profit you need while still keeping your customers happy. A secret, completely under-used method for getting things you need (sometimes even for free). Most restaurant owners don't know about this money- saving technique. (It can bring in new customers, too!).Easy ways to get more customers coming to your restaurant AND to keep them coming back! "First book of this kind of quality available! Jose Riesco managed to write a marketing book with a wide range of related topics which can be used by both the beginning restaurateur and the seasoned marketer. This book is a must to read for restaurant owners in order to excel their business. " (www.4Hoteliers.com) "Jose! I must tell you that your ideas on restaurant marketing are wonderful, and you know why? Because I have tested them. I think everything you have suggested I have tried - and it worked. We were so busy over this weekend and it was a great opportunity to prove the quality of my little restaurant. I have worked on my regular customers following your techniques, and I got great response from them. I was so happy!

I live in west Ireland in a little town (pop.10000), and it makes a big difference to see my old customers become my regulars... and the best of all: they are so supportive!

Please keep up the good work!

Eszter Studnicka

AGAPE RESTAURANT

Castlebar, County Mayo (IRELAND)

Sales Rank: #1473533 in Books
Brand: Brand: Timeless Motivation Press
Published on: 2009-08-21
Original language: English
Number of items: 1
Dimensions: 5.51" h x .80" w x 8.50" l, 1.00 pounds
Binding: Paperback
358 pages

Features

Used Book in Good Condition

Most helpful customer reviews

25 of 26 people found the following review helpful.
Not sure what the other Reviewers were thinking...
By dean843
I purchase a lot through Amazon and I am hardly ever inclined to leave a review - but I would like to forewarn any fellows who are considering this book and see all these fantastic 5 star reviews.

They persuaded me enough to make the purchase, but I regret it. My money would have been much better spent buying some other advertising book. I took a chance, and paid for it. The text is enlarged to what seems like a 20 pt font or some kids book. The few illustrations that appear throughout are laughable (think 5 mins in MS word). I would easily overlook these points, but what can not be overlooked at the simple/mindless marketing 'ideas' that are described in this book. A chapter dedicated to why restaurants should have a website? Really?! If you don't already know that you need a website in today's marketplace, then by all means, grab this book and read all about why it is necessary. However, if you want to take a notch beyond - like how to promote your website, social media, etc. look somewhere else. This book was published in 2009 the links are junk, the few that do work are simply affiliate links, where the author is obviously hard up for money (why would you place spammy affiliate links in your book sir?). Their is a decent chapter about bartering with coupons, but that's about it. However, I'm sure there are a ton of great articles online about this.

The previous 5 reviewers are either (1) super newbs at anything marketing related, or (2)good pals with the author who were generous enough to help him out and take advantage of folks like myself looking for some great restaurant marketing ideas. Please don't waste your time or hard earned money.

1 of 1 people found the following review helpful.
Less Is More
By Amazon Customer
Amazing strategies to get more sales without spending more money in advertising.

Jose teaches different "out-of-the-box" marketing strategies to generate more sales and increase bottom line profits.

My favorite part is the "bartering". This is very powerful strategy that only 1 in 300 restaurants are using.

You'll not make a mistake buying this book!

0 of 0 people found the following review helpful.
Absolutely Brilliant!
By Amazon Customer
This is a must read book for any restaurant owner whether you are just starting out or an old hand. This book is literally worth thousands of dollars for those restaurateurs who are prepared to methodically read this book, do the homework and apply the strategies. This is pure gold.

I have read many restaurant and general marketing books and this would have to be one of the best because of its simple, easy to understand style, with excellent summaries and "homework" for you to take away and immediately apply in your business.

Marketing is all about developing a system and here it is laid out for you in 194 easy to read pages. I consult to restaurants in Sydney, Australia and my clients literally pay thousands of dollars for this information.

Jose Riesco not only shows you how to set the base for a successful business based on building caring relationships, he shows you how to purchase services for your restaurant at way below cost so everyone wins, but how to increase customer numbers without wasting heaps on advertising using powerful targeted growth strategies that are proven to work, he includes ways to increase the amount customers spend with you and how to get your customers to return and dine more often.

While this book focuses on restaurants all the principles used in this book could be taken and transposed into almost any small business and used with success.

This is a gem and I highly recommend it.

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zaterdag 3 september 2011

[Y788.Ebook] Ebook Download The Illustrated Wavelet Transform Handbook: Introductory Theory and Applications in Science, Engineering, Medicine and Finance, Second Edit

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This second edition of The Illustrated Wavelet Transform Handbook: Introductory Theory and Applications in Science, Engineering, Medicine and Finance has been fully updated and revised to reflect recent developments in the theory and practical applications of wavelet transform methods.

The book is designed specifically for the applied reader in science, engineering, medicine and finance. Newcomers to the subject will find an accessible and clear account of the theory of continuous and discrete wavelet transforms, while readers already acquainted with wavelets can use the book to broaden their perspective.

One of the many strengths of the book is its use of several hundred illustrations, some in colour, to convey key concepts and their varied practical uses. Chapters exploring these practical applications highlight both the similarities and differences in wavelet transform methods across different disciplines and also provide a comprehensive list of over 1000 references that will serve as a valuable resource for further study.

Paul Addison is a Technical Fellow with Medtronic, a global medical technology company. Previously, he was co-founder and CEO of start-up company, CardioDigital Ltd (and later co-founded its US subsidiary, CardioDigital Inc) - a company concerned with the development of novel wavelet-based methods for biosignal analysis. He has a master’s degree in engineering and a PhD in fluid mechanics, both from the University of Glasgow, Scotland (founded 1451). His former academic life as a tenured professor of fluids engineering included the output of a large number of technical papers, covering many aspects of engineering and bioengineering, and two textbooks: Fractals and Chaos: An Illustrated Course and the first edition of The Illustrated Wavelet Transform Handbook. At the time of publication, the author has over 100 issued US patents concerning a wide range of medical device technologies, many of these concerning the wavelet transform analysis of biosignals. He is both a Chartered Engineer and Chartered Physicist.

Sales Rank: #3353500 in Books
Published on: 2016-12-27
Original language: English
Number of items: 1
Dimensions: .0" h x .0" w x .0" l, .0 pounds
Binding: Hardcover
470 pages

Review

Praise for the First Edition:

"The book works on two levels: it is an excellent introduction for readers new to wavelet transforms, and it is a useful source of information and some inspiration to anyone who has been working in the field for some time. … The book presents the field in an authoritative way but not too deeply. It has been designed as an overview and introduction to this dynamic area of computational analysis, and it achieves this with complete success. To conclude, I found this a thought provoking book on a fascinating subject: in fact once into the text I found it hard to put down."
―Dr. K.O. Jones, Measurement+Control, Vol. 36/7, Sept. 2003

"The book is extremely well put together and lavishly illustrated (as one might infer from the title). … I largely enjoyed reading this book and I strongly recommend it to anyone with an interest in wavelets, or in the general field of signal processing for that matter."
―Keith Worden, Journal of Sound and Vibration, 274 (2004) 1135-1136

"… nicely organized and thoroughly pedagogical handbook … The book is very much 'figure driven' and they are extremely useful for illustrating the mathematics and conveying the concepts in an uncomplicated matter … an eminently readable style in motivating and explaining wavelets throughout the course … this book, written as it is in a simple, forthright, and stimulating manner with balanced blend will prove a worthy addition to the understanding of wavelet transforms across disciplines."
―Guruprasad Madhavan, Stony Brook Heart Center, IEEE-EMBS

"The book … provide[s] the reader with an overview of theory and practical applications of wavelet transforms methods, a new time-frequency decomposition tool for data analysis … The book can be recommended to the people interested above all in applications in science, engineering, medicine, finance, or elsewhere. An account of the theory of continuous and discrete wavelet transforms, with a large number of examples of their use across a wide range of disciplines, is convenient both for newcomers to the subject ad readers already acquainted with wavelets methods working in particular area of application."
―Miloslav Duchori

"Illustrations really do help in understanding wavelet transforms. It might be taken for granted that illustrations can aid in the understanding of a subject matter as this, but there is sound logical reasoning behind this claim that makes it especially true for this particular subject matter and also a great motivation for the text. This handbook goes the distance and shows that wavelet transforms are powerful data analysis tools that readily lend themselves to intuitive visual analysis and graphical representation, both of which can be critical to correct analysis in practice."
―Raymond Martin

About the Author

Paul S. Addison is a technical fellow who currently runs the R&D Department at Covidien.

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