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The Secret Marketing Techniques of Successful Restaurants
If you operate the same way, you'll get the same results. You are likely reading this book because you're looking for better results from your establishment. Now it's time to operate in a different way, in a more effective way. I will help you do that. In this book you will discover: The Most Effective Methods for getting more people into your restaurant. THE MOST IMPORTANT way to KEEP your customers happy. Why so many restaurants are unsuccessful. What restaurant owners fail to focus on that leads to failure. What types of advertising REALLY work. Period. How to optimize the prices on your menu to make sure you're getting the profit you need while still keeping your customers happy. A secret, completely under-used method for getting things you need (sometimes even for free). Most restaurant owners don't know about this money- saving technique. (It can bring in new customers, too!).Easy ways to get more customers coming to your restaurant AND to keep them coming back! "First book of this kind of quality available! Jose Riesco managed to write a marketing book with a wide range of related topics which can be used by both the beginning restaurateur and the seasoned marketer. This book is a must to read for restaurant owners in order to excel their business. " (www.4Hoteliers.com) "Jose! I must tell you that your ideas on restaurant marketing are wonderful, and you know why? Because I have tested them. I think everything you have suggested I have tried - and it worked. We were so busy over this weekend and it was a great opportunity to prove the quality of my little restaurant. I have worked on my regular customers following your techniques, and I got great response from them. I was so happy!
I live in west Ireland in a little town (pop.10000), and it makes a big difference to see my old customers become my regulars... and the best of all: they are so supportive!
Please keep up the good work!
Eszter Studnicka
AGAPE RESTAURANT
Castlebar, County Mayo (IRELAND)
- Sales Rank: #1473533 in Books
- Brand: Brand: Timeless Motivation Press
- Published on: 2009-08-21
- Original language: English
- Number of items: 1
- Dimensions: 5.51" h x .80" w x 8.50" l, 1.00 pounds
- Binding: Paperback
- 358 pages
- Used Book in Good Condition
Most helpful customer reviews
25 of 26 people found the following review helpful.
Not sure what the other Reviewers were thinking...
By dean843
I purchase a lot through Amazon and I am hardly ever inclined to leave a review - but I would like to forewarn any fellows who are considering this book and see all these fantastic 5 star reviews.
They persuaded me enough to make the purchase, but I regret it. My money would have been much better spent buying some other advertising book. I took a chance, and paid for it. The text is enlarged to what seems like a 20 pt font or some kids book. The few illustrations that appear throughout are laughable (think 5 mins in MS word). I would easily overlook these points, but what can not be overlooked at the simple/mindless marketing 'ideas' that are described in this book. A chapter dedicated to why restaurants should have a website? Really?! If you don't already know that you need a website in today's marketplace, then by all means, grab this book and read all about why it is necessary. However, if you want to take a notch beyond - like how to promote your website, social media, etc. look somewhere else. This book was published in 2009 the links are junk, the few that do work are simply affiliate links, where the author is obviously hard up for money (why would you place spammy affiliate links in your book sir?). Their is a decent chapter about bartering with coupons, but that's about it. However, I'm sure there are a ton of great articles online about this.
The previous 5 reviewers are either (1) super newbs at anything marketing related, or (2)good pals with the author who were generous enough to help him out and take advantage of folks like myself looking for some great restaurant marketing ideas. Please don't waste your time or hard earned money.
1 of 1 people found the following review helpful.
Less Is More
By Amazon Customer
Amazing strategies to get more sales without spending more money in advertising.
Jose teaches different "out-of-the-box" marketing strategies to generate more sales and increase bottom line profits.
My favorite part is the "bartering". This is very powerful strategy that only 1 in 300 restaurants are using.
You'll not make a mistake buying this book!
0 of 0 people found the following review helpful.
Absolutely Brilliant!
By Amazon Customer
This is a must read book for any restaurant owner whether you are just starting out or an old hand. This book is literally worth thousands of dollars for those restaurateurs who are prepared to methodically read this book, do the homework and apply the strategies. This is pure gold.
I have read many restaurant and general marketing books and this would have to be one of the best because of its simple, easy to understand style, with excellent summaries and "homework" for you to take away and immediately apply in your business.
Marketing is all about developing a system and here it is laid out for you in 194 easy to read pages. I consult to restaurants in Sydney, Australia and my clients literally pay thousands of dollars for this information.
Jose Riesco not only shows you how to set the base for a successful business based on building caring relationships, he shows you how to purchase services for your restaurant at way below cost so everyone wins, but how to increase customer numbers without wasting heaps on advertising using powerful targeted growth strategies that are proven to work, he includes ways to increase the amount customers spend with you and how to get your customers to return and dine more often.
While this book focuses on restaurants all the principles used in this book could be taken and transposed into almost any small business and used with success.
This is a gem and I highly recommend it.
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