Free PDF Big Media, Big Money: Cultural Texts and Political Economics, by Ronald V. Bettig, Jeanne Lynn Hall
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Big Media, Big Money: Cultural Texts and Political Economics, by Ronald V. Bettig, Jeanne Lynn Hall
Free PDF Big Media, Big Money: Cultural Texts and Political Economics, by Ronald V. Bettig, Jeanne Lynn Hall
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Big Media, Big Money is a lively and scathing critique of the contemporary communications industry. With three new chapters on the film industry, the music industry, and "ad creep", the second edition takes a critical look at the ways that mass media and corporations shape our education, entertainment, and culture.
- Sales Rank: #1473117 in Books
- Brand: Brand: Rowman n Littlefield Publishers
- Published on: 2012-05-04
- Released on: 2012-05-04
- Original language: English
- Number of items: 1
- Dimensions: 9.06" h x .90" w x 5.88" l, 1.25 pounds
- Binding: Paperback
- 384 pages
- Used Book in Good Condition
Review
In Big Media, Big Money, Ronald Bettig and Jeanne Hall have brought their careers' worth of experience together to produce perhaps the single best exposition of the political economy of the media that I have seen. It is a thrilling, provocative, and highly original book that weaves issues like the commercialization of education into the narrative. I recommend it unconditionally for classroom use. (Robert W. McChesney, author, Blowing the Roof Off the Twenty-First Century: Media, Politics, and the Struggle)
Bettig and Hall have done it again! The second edition of Big Media, Big Money expands and updates the original’s engaging overview of the American media system and its intermixture of new and traditional technologies. Big Media, Big Money explains how the concentration of ownership, the structure of media companies, and advertisers’ demands combine to limit what can be asked, said, or depicted in the media. Given the emphasis on what we can do from the grass roots to remedy this situation, this book is particularly relevant and timely. (Eileen R. Meehan, Southern Illinois University)
The new edition of Big Media, Big Money could not have come at a more important time. This may be the most important book written on the various ways in which power, capital, and politics combine to undermine the media saturated culture that is undoing any vestige of democratic values, identities, and hopes. But this is more than a powerful criticism of the media in its multiple variants, it is also a road map for citizens who want to fight back, who believe that a critical and informed formative culture is fundamental to any viable notion of democracy. Any one who wants to understand the both the destructive power and democratic possibilities of the media in today's world has to read this book. (Henry Giroux, Global Television Network Chair in Communication Studies, McMaster University)
About the Author
Ronald V. Bettig is associate professor in the College of Communications at the Pennsylvania State University. Jeanne Lynn Hall (1958-2011) was associate professor in the College of Communications at the Pennsylvania State University.
Most helpful customer reviews
5 of 5 people found the following review helpful.
Essential for Understanding the Media Oligopoly
By doomsdayer520
This academically intense book deals with the issue of media concentration and control by the corporate giants - a concern that of course has been dealt with in the more famous books "The Media Monopoly" by Bagdikian, "Manufacturing Consent" by Herman and Chomsky, and numerous others. But Bettig and Hall's book has the advantage of cutting edge coverage of the contemporary (for the time being) effects of the lack of diversity in the media, and a fast-paced and thought-provoking writing style. This is most evident in the authors' research into how modern media reports on itself, especially the internal reactions from media players to the mega-mergers of the late 90's. Up-to-date examinations of the movie and music industries are another plus, including the ongoing debate over piracy and how that populist craze has inevitably succumbed to humble copyright laws, regardless of the big-money corporate crackdown. Great insights in the second half of the book include how advertising is designed to preach the ideology of consumerism, with the media (and recently, the schools) being used by advertisers as compliant tools in a nearly religious quest for unyielding capitalism. The book wraps up with a bang as Bettig and Hall examine the media's hideously one-sided treatment of globalization protesters, which of course supports the position of the corporate media oligopoly. This short but jam-packed book is essential for the understanding of the dire cultural, political, and economic effects of the corporate concentration of the modern media. [~doomsdayer520~]
0 of 0 people found the following review helpful.
The one textbook I bought in college that I will forever keep
By Kiersten
I had to buy this book for a class, but I will never sell this text. It will always remain on my bookshelf. This is an incredibly written book that opens the public's eyes to the effects corporations have on today's media. From news, advertisements, and even children's shows, this covers all ends of media. Great read. I've referenced it a ton of times in my research. A must have for communication related majors and employees.
0 of 1 people found the following review helpful.
Very disappointed with this book
By Desmond
Not a good book. Read like a book that is leas than thoughtfully put together. Facts and theory put together without coherence
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